Create Information Products

For the past five years I have been talking about creating information products and how they can benefit your business. Nothing has ever been truer than in today’s market. We all really need information products.

When consumers go into the super market they read the labels before buying. They want information. When they purchase clothes, they read the labels. When they purchase a T V, a phone, a computer, anything, they expect to have information about it.

The same is true of your services. No matter what they are—selling insurance (what kind of insurance do you sell?), being a coach (what kind of coach are you and what specifically do you do?), providing bookkeeping services, virtual assistant, project manager, owning a restaurant—it doesn’t make any difference what it, the consumer wants information.

And now it’s easier than ever to create and produce that information, and there are a multitude of outlets for you.

Mini Books: You can produce your information product as a mini book, about 2000-7,000 words.  The book itself is 3 ½ x 5 in size and is easily carried or mailed.

Tips Booklets: A Tips Booklet is 8 ½ x 3 ¼ and fits perfectly in a #10 envelope for mailing. Sixteen pages is an ideal size.

Kindle: You can easily upload your information product to a Kindle. Kindle is expanding so rapidly it’s hard to keep up with, and with their new products soon to be released, combined with the ease with which you can upload any size book of any genre, making your product or services known through this medium makes sense.

POD: With the upsurge of print on demand printers, getting a professional looking book printed has never been easier and is bound to only get easier.

Printers: For a special show recently, I shopped for book binding at my local office supply store. I found many types of binding other than spiral, all at reasonable prices, and all professional looking.

Whatever your message is, you can attain instant credibility as a published author. With the public clamoring more and more for information, it has never been as important as now to create information products.

If you record and get the audio transcribed, you can use that one 1-hour recording to create a product for as many of the different mediums as you want to publish in.

If you have questions about any of these processes, call me. We can help you create and get your book or other information product ready for production, whether it is getting it ready for a printer, or print on demand, or putting it up on Kindle or Amazon.