From my own experience, here are two scenarios for you. Which one do you think can create information products faster and easier? Which one can create more information products? Which one is spending their time more efficiently and making more money?

At one time in my distant past, I was a legal secretary. I worked for two attorneys in a small, one secretary office in the San Fernando Valley in California.

One of the attorneys had to have me in his office so he could dictate his correspondence and legal documents, which I then transcribed from my shorthand.

Requiring me to be in his office while he dictated was both painful and time consuming. Read more

In a recent interview, grammarian expert Laura Jarnat revealed five easy steps to get your audience to read what you write.  Laura has been a speaker and trainer for 15 years and has a passion for grammar.  In fact, she will tell you she reads the Great Reference Manual for fun.  Follow Laura’s advice in these five easy steps and your audience will be more likely to read what you write.

1.  Consider your reader’s time and focus on what they want. Write at a level that is optimum for your reader to undersand. The current standard, and has been for a few years, is to write at the 8th grade level. You  may think that’s ridiculous and a reflection of the educaition system in our country today. Really, it has to do with a commodity called “time” that we have in short supply. Very simply, it takes time to read anything that’s written at greater than the 8th grade level. Read more