For the past five years I have been talking about creating information products and how they can benefit your business. Nothing has ever been truer than in today’s market. We all really need information products.
When consumers go into the super market they read the labels before buying. They want information. When they purchase clothes, they read the labels. When they purchase a T V, a phone, a computer, anything, they expect to have information about it.
The same is true of your services. No matter what they are—selling insurance (what kind of insurance do you sell?), being a coach (what kind of coach are you and what specifically do you do?), providing bookkeeping services, virtual assistant, project manager, owning a restaurant—it do
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Recently I was asked by one of my mentors and coach to express in a short paragraph (2 sentences or less) what keeps my target market awake at nights, what are their desires that they won’t even tell their closest friend or spouse. Is that a daunting assignment or what? It is to me.
Then tonight, when I couldn’t sleep, it came to me.
A little bit of explanation.
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I’m looking forward to the first week in May since I will be attending another one of Susan Levin’s Speakers’ Summits.
Over the last seventeen years my friend Susan Levin at Speaker Services has trained thousands of speakers, authors, consultants, coaches, experts, entrepreneurs and CEOs to not only master step-by-step the game of speaking, but to navigate the latest technology, and learn exciting new strategies for producing active and passive income.
She understands that when it comes to selling your services, getting your foot in the door is only half the challenge. Presenting your message so that it “lands” and “sticks” is the other half. That’s why it’s so important for you to attend the next Speakers’ Summit - The Pinnacle, on May 1, 2, and 3.
Not only will you be instructed by experienced, interesting speakers and trainers, you’ll mingle and network with fellow entrepreneurs and potential clients.I think you’ll agree with me that the cost is more than reasonable for a full weekend of outstanding speakers. For more information and to register go to Speakers Services.I look forward to seeing you there.
The survival of your company or your job could rest on the service you provide.Â
I recently took a donation to my local donation center. I was met by a congenial young man who greeted me with a friendly hello and welcoming smile.
While helping me remove the bag from my car, he continued his friendly chatter. He showed appreciation that I had brought the items to “his store†rather than “take my business elsewhere.â€
The encounter was so pleasant that when I left I was smiling and thinking to myself, “What else can I donate?â€
I’ve also noticed that when I go into my local grocery store I am greeted by the clerks with a smile and a “hello.â€Â
Could it be that managers and employees sense that service is what will make the difference in survival in hard economic times?
Wouldn’t it be a pleasant consequence of these hard economic times if we all learned to provide better service to each other and became more pleasant and understanding people?
Hmmmmm. I’m going to keep that in mind. Perhaps others are reacting to my smile and agreeable presence?
Yesterday, I decided to do a current search on digital recorders and I learned some good news: We’re getting more and paying less. I did a search on Olympus and found that for the same amount we were paying a year ago, we are actually getting longer recording times.Â
Then I went to a couple of local sources for purchasing recorders and found out the same thing.It occurred to me that this is a new technology and that some of you may be a little wary of trying it. It’s kind of like going from the standard typewriter to the electric typewriter. It was new and we had a lot of new stuff to learn. Then again, when going from an electric typewriter to a computer. More new stuff to learn. And now along comes this new technology and there’s more stuff to learn.
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