Recently I was asked by one of my mentors and coach to express in a short paragraph (2 sentences or less) what keeps my target market awake at nights, what are their desires that they won’t even tell their closest friend or spouse. Is that a daunting assignment or what? It is to me.

Then tonight, when I couldn’t sleep, it came to me.

A little bit of explanation.

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My blog entry for this date will be general observations of some interesting things that have come across my desk in the last few days that I’d like to pass on to you. I hope you’ll read to the end and read “The Principle Of The Garbage Truck.”

Partly because it is so closely related to transcription (or it could be), I’ve been interested in scrapbooking, but also partly because I like that sort of thing, although I’ve never had very much time to devote to it.

If you put together a scrapbook of family interest, one of the best things you can include is either an audio describing the pictures and events, or an audio and a transcription with a description. The latter really works well because it includes all of one’s modalities, hearing, seeing and reading. Read more